A new look for the Strathcona Community League

The board of the Strathcona Centre Community League is very happy to announce we have an official logo for the league.

We were approached by some eager MacEwan students earlier this year, as they had to complete a series of visual identities as part of their coursework. The group chose our community league as a non-profit to design a new logo and identity for and, after much consultation with board members and some research into the history of the neighbourhood, we have a new streetcar design to allow our league to standout.

Our neighbourhood has a rich train and transit history, dating back to its time as a town south of Edmonton on the North Saskatchewan River. In fact, one of the steel-cut art installations, as part of the “Ribbons of history”, on 99th Street is of a streetcar, which once ran the length of 99th Street, Scona Hill and across the Low Level Bridge into Edmonton. It was one of many connections which eventually brought Edmonton and Strathcona together as one city in 1912.

Green and gold represent the dominant fall colours we see in Edmonton’s river valley and the Mill Creek Ravine, which border our neighbourhood to the north and east. They also represent the vibrant colours often found on streetcars, including some which continue to run across the High Level Bridge each summer thanks to volunteers with the Edmonton Radial Railway Society. The streetcar station, of course, is right behind the Strathcona Farmers’ Market in the heart of our community.

You will begin to see our new logo pop up in more and more league material and online as we roll it out. This may also include images of the old post office on Whyte Avenue and Princess Theatre alongside our streetcar logo.

Please let us know what you think of our new visual identity (and share any old streetcar stories too)!